Client: Nursey Leather

Challenge

Nursey is a 227 year old family company which hand-makes extraordinarily high quality sheepskin clothing. We approached them to ask if we could create their new website and were delighted that they agreed. Our task was to create an on-line store whose design and ease of use reflect the quality of this important heritage brand.

Process

Our design had to appeal to Nursey's loyal audience as well as to a wider world audience, who are used to seeing luxury brands in a certain context. We deduced that Nursey's real USP was its heritage, and our website is supported by affectionate portrait photography of the craftsmen and women of Nursey's working on the garments. These images are presented in a warm brown frame  which channels the rich colours and textures of the materials used by this traditionally-valued company. Secure payment is important and has been built into the site.

Result

The store launched on 1st March, and has already enjoyed a huge amount of interest from across the world. This was a wonderful opportunity for Spinnaker’s design and technology teams to create a design which reflects the quality and heritage of Nursey products as well as an on-line presence which opens them up to the world stage and allows them to sell their product to a wider audience.

Weblink:  www.nurseyofbungay.co.uk