Challenge
Belvoir Fruit Farms is an established up-market soft drinks brand, owned and run by Pev Manners. Belvoir's distinctive bottles can be found in supermarkets and food stores across the UK, and it has a cult following. Following a serious brand revamp, the website needed to be zingy, 'sticky' and fun - to make people want to keep coming back, entertain and inform. Pev and his marketing team also wanted to be able to update the site themselves. |
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Process
Working directly with Belvoir and with brand guidelines created by their re-brand agency, Spinnaker looked hard at every single message and every page of this site. It was imperative to keep creating points of interest, which we did through news, recipes, festival dates, directions to their on line store, a little flash, some fab images - and a consistently bright and entertaining style. Our 'FlexiStore' module allows them to keep this site up to date in house, with minimum technical knowledge required. |
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Result
This relaunched site now shows the full range of Belvoir drinks, creating far stronger brand messages than their previous online presence. The site is extremely bright and interesting for visitors, and due to the simplicity of the back end system, it's most likely that the client will be able to keep it well up to date. |
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| Weblink: www.belvoirfruitfarms.co.uk |
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